Microsoft plans to bring ESPN, other sports and shows to Xbox

The company says that it will now offer ESPN,
 access to NBA games, some hockey and
programs from companies like Nickelodeon,
 Machinima, and others.

Microsoft is excited about its ESPN partnership on the Xbox.

(Credit: James Martin/CNET)

Microsoft has dramatically expanded the sports and
 entertainment offerings available via its Xbox 360.

At its E3 keynote today, the company said that it plans to
add 35 more content providers to theXbox, including
 Nickelodeon, Machinima, and others. That, Microsoft says,
 will complement the more than 200 million movies, television
 shows, and videos it has added to Xbox Live in the last year.

Aside from ESPN, Microsoft says that its offering will also
 come with access to National Basketball Association
 games -- about 2,400 -- and more than 40 NHL games per
 week.The big draw, however, might be the addition of more 
sports content. According to Microsoft, it will soon offer full 
access to ESPN programming across many of its channels,
 including ESPN, ESPN 2, ESPN 3, and ESPN U. 
The programming will be available 24 hours a day, seven
 days a week, and include ESPN's popular shows, including
 Sportscenter.

Finally, Microsoft said that it has inked a deal with Nike for a
new service, called "Nike+ Kinect Training for Xbox.
The so-called "fitness system" ties into the user's Fuelband
 monitoring device and a smartphone app, and of course,
 will work with the company's motion-gaming peripheral.


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